Thurgood Marshall College Fund > About Us > Meet The Team > Board of Directors > Racquel Oden
Managing Director – Market Executive of New York’s 5th Avenue Flagship Office
|RACQUEL ODEN is the Merrill Lynch Market Executive for the New York 5th Avenue market. 5th Avenue is the flagship office and one of the largest markets with over 200 advisors who serve high-net worth individuals and institutions with over $35 billion in assets under management.
Formerly, Ms. Oden was the Head of Advisor Strategy and Development for Merrill Lynch Wealth Management. She lead new advisor development programs including: Practice Management Development (PMD), Team Financial Advisor (TFA) and Banking Center Financial Advisor (BFA) — key strategic initiatives designed to build the next generation of financial advisors for the firm, which included the hiring of more than 1,500 advisors annually.
Ms. Oden also was responsible for the coaching and development of the firm’s 14,000 advisors. This included management of the Optimal Practice Model™ (OPM) and oversight of the Practice Management Consulting Group (PMCG). Ms. Oden defined frameworks for advisor teams to grow through segmentation and developed strategies to enhance the client experience while continuing to improve the profitability and business growth of financial advisors.
Previously, Ms. Oden served as the Head of Global Product Strategy & Business Development where she oversaw the team’s new product business development supporting all channels within Global Wealth & Investment Management. In this role she was a member of the Global Investment Solutions Executive Committee.
Before joining Merrill Lynch, Ms. Oden spent over 10 years at UBS in various senior capacities including Managing Director Head of Global Product Internal Sales, Managing Director of Client Experience for Banking, and Head of Acquisition Integration.
Additionally, she served as the Senior Vice President of Client Services and earlier as Chief of Staff for the President of UBS.
Ms. Oden serves on the Apollo Theater Board & the National Board of Directors for the Thurgood Marshall College Fund.
Additionally, she is a member of the following:
Ms. Oden’s recognition includes:
Ms. Oden holds a B.A. in Political Science from James Madison University and an M.B.A. from Hampton University. Ms. Oden is a resident of the North Shore of Long Island, NY, where she lives with her husband and daughter.