Case Studies:

  • Case Study 1: What new, or changes to existing, experiences and/or products could the NBA launch that could
    increase interest with 18-30-year-old African Americans while generating sustainable revenue for the league?
  • Case Study 2: What profitable solutions could the NBA create to increase engagement of fans in international
    markets where NBA games are televised outside of normal viewing hours?
  • Case Study 3: What new ideas can enable the 2KL to triple its average viewers per game on Twitch, without using
    any NBA players or IP?

Team leader must submit the following information for consideration:

  • Complete business competition application on behalf of the team
  • One-page solution that solves the problem identified in one of the three case studies above
  • A recommendation letter from current school faculty or staff member for each student