Description

Thurgood Marshall College Fund (TMCF) is the nation’s largest organization exclusively representing the Black College Community. TMCF member-schools include the publicly supported Historically Black Colleges and Universities (HBCUs) and Predominantly Black Institutions (PBIs).

Scope of Work

The Manager, Brand Engagement will develop and execute brand engagement channel strategy. With a focus on specific channel(s) and stakeholders, the Manager ensures the brand experience aligns with the overall TMCF brand standard and promise. Within focused channels, the Manager, Brand Engagement develops end to end activation strategies to include marketing, promotions, and events. The Manager, Brand Engagement must be highly collaborative, creative, a great project manager, with the ability to create and track budgets.

The consultant will:

• Manage full-lifecycle event logistics for assigned signature events, program events, innovation challenges, pop events, and meetings. Responsibilities will include all meeting logistics, on-site event production and services, vendor contract negotiation, development and reconciliation of comprehensive budget inclusive of all logistics expenses, and complete oversight of all meeting logistical components.
• Manage cross-functional collaboration with the creative services team in preparing branding plans for meetings or events including but not limited to the production of collateral materials, digital assets, branded merchandise, graphic design assets production, and other branded materials.
• Strategize closely with the development and programs team to identify innovative ways to generate revenue/in-kind support and cut expenses for all activations and events.
• Negotiate vendor contracts on behalf of TMCF with oversight on execution by senior leadership.
• Review, reconcile, code, and process all brand engagement invoices, deposits, and payments to reconciliation final budgets for assigned engagement portfolio.
• Develop and provide meeting space function sheets production schedules and appropriate briefing documents for assigned event portfolio to manage vendor services and on-site production team.
• Manage pre/onsite/post logistics for all assigned brand engagement.
• Organize and facilitate program planning meetings (e.g., strategy sessions, progress checks) to ensure that all parties involved are properly informed and contributing, as necessary, to ensure program success and to ensure that program objectives are met
• Assist in maintaining up-to-date procedures; provide feedback on improving methods and other TMCF brand engagement team processes.
• Manage the strategic planning and execution of event marketing for assigned brand engagement portfolio.
• Other projects and activities as assigned.

Qualifications

• Bachelor’s degree in marketing, Business Management, or related field; equivalent work experience required.
• 3-5 years of experience in managing a variety of live events and bespoke client-tailored activations, experiential marketing activations, and integrated marketing strategies.
• Creativity and a passion for developing high-quality, forward-thinking event experiences on a lean budget.
• Comfortable in a fast-paced environment managing multiple projects simultaneously and meeting constant deadlines.
• Ability to manage vendor relationships, events logistics, budgets, track expenses, and maximize ROI.
• Excellent client management and team management skills while working across various projects.
• Familiarity with event technologies and the ability to assess new technologies to make strategic recommendations.
• Excellent verbal, writing, and presentation skills
• Proven ability to work with individuals at all levels of an organization.
• Diplomatic, energetic, self-motivated, creative, and flexible
• Working knowledge of the Internet and basic MS Office applications
• Able to fulfill working hours and travel as required during busy event seasons.